corporate mission statement

The company's focal mission is to remain the Canadian leader in the endive market by producing a vegetable that boasts the best taste and nutritional profile, and to foster awareness and appreciation of the endive by as many people as possible.

To do so, we need to stay on top of the latest developments in production, packaging and marketing. We must also work hand-in-hand with the various distribution networks, so endives are looked upon as an interesting product to market – one that will meet clients’ needs and expectations in terms of taste, packaging and format. We proffer a fresh product that is harvested and packaged every day throughout the year, because nothing is more important to us than consumer satisfaction.

We have no doubt whatsoever that quality; freshness and client service create a true win-win situation.